
NEXT-GEN REAL ESTATE PRICING
Powered by LIVE CRMLS data, SELL ODD$ represents a fundamental shift in real estate pricing. No more estimates or automated valuations based on cached data. Every calculation pulls fresh market outcomes in real-time, capturing properties that actually sold versus those that failed.
The interactive price slider lets you explore probability at different price points.
Watch in real-time as your probability shifts.
This is the conversation starter sellers need, and the data that changes minds.
This is pricing strategy backed by empirical evidence.


THE PROBLEM
THE INDUSTRY HAS BEEN ASKING
THE WRONG QUESTION
For decades, the real estate industry has obsessed over one question: "What is my home worth?"
Zillow answers with a Zestimate. Redfin offers an estimate. Banks provide appraisals. Every tool in the market attempts to answer the same question, and they all share the same fundamental flaw.
They're answering the wrong question.
"What a home is worth and whether it will actually sell at that price are two entirely different questions. The industry has been conflating them for years."

THE SOLUTION
SELL ODD$ Asked A Different Question
We didn't set out to build another estimate tool. We set out to answer the question that actually matters:
"Given real market conditions, actual comparable outcomes, and specific property features, what is the empirical probability of this home selling at this price?
To answer this question, we couldn't use cached data. We couldn't use estimates. We had to build something entirely new. A system that calculates probability from actual outcomes.

structured MLS data FOR empirical probability
3 Years
Market Outcome Data
5,000+
Calculations Per Query
100+
Properties Cross-Referenced
1000+
Lines of Probability Logic
Live
CRMLS Data Analitics

HISTORY MATTERS
Prior Failures Are Factored In
If a property has expired listings in its history, SELL ODD$ knows. And it factors that into the probability calculation.
Two prior expirations? That's a red flag. The market has already rejected this property at certain price points.
The algorithm applies a penalty, and the limiting features will show exactly what's working against you.
This isn't punitive. It's realistic. Buyers and their agents research listing history. SELL ODD$ ensures you're not blindsided
by information the market already knows.
Replace this

THE INNOVATION
The Market Friction Index
Probability isn't just about price. It's about resistance. The forces working for anagainst a sale in any given market, at any given time.
We developed the Market Friction Index, a first-of-its-kind measurement that quantifies local market resistance.
THE FORCES OF MARKET FRICTION
Supply Pressure
How many months of inventory exist? Low supply favors sellers. High supply creates friction and favors buyers.
Absorption Rate
What percentage of listings are being absorbed by the market each month? High absorption means buyers are active.
Price Realization
Are homes selling at, above, or below list price? This reveals buyer leverage in the market.
Volume Trajectory
Is transaction volume increasing or decreasing year-over-year? Momentum matters.